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What we see running Amazon, Walmart, TikTok Shop and Shopify for established brands — the unauthorized sellers, the pricing, the ad money, and how to choose who runs it.
Featured · Unauthorized sellers & MAP
Since March 31, 2026, only Brand Representatives can send FBA inventory on manufacturer barcodes. What it means for brand owners and how to use it.
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Since March 31, 2026, only Brand Representatives can send FBA inventory on manufacturer barcodes. What it means for brand owners and how to use it.
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Since June 2026, new ASINs for registered brands need a role the brand assigns. Who should get Brand Representative, who gets Reseller, and why.
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Most unauthorized Amazon sellers get your product from someone you sold to. How distributor diversion works, why it starts, and the fixes that hold.
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Sell direct, authorize one reseller, let dealers list, or go 1P? How brands that sell through distributors should pick their Amazon channel model.
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Which Amazon brand protection tools are worth it? What Transparency, Project Zero and brand gating stop, what they don’t, and what to use first.
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Your Amazon reseller problem usually shows up on Walmart next. How unauthorized sellers work on Walmart Marketplace and what brand owners can do about it.
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Amazon’s 2026 fee changes, from the January FBA increase to the April surcharge and the end of FBA prep, and how brands should protect margin.
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Rufus narrows dozens of products to a handful. Ratings, backend attributes and consistent listings decide who makes the cut. Here’s what to fix first.
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Shoppers now ask ChatGPT, Perplexity and Google’s AI which product to buy. What these tools draw on, why established brands get left out, and how to show up.
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What established brands should do before, during and after the Amazon holiday peak: inventory, listings, ad spend, pricing and the January taper.
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Subscribe & Save can build steady repeat revenue or quietly eat your margin. How established brands should decide, set it up and measure it.
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A+ content, Premium A+, Brand Stores and video: what each does for an established brand on Amazon and the order to build them in.
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Hospitals, schools, fire departments and facilities buy on Amazon Business. How brands that sell to institutions can win B2B orders on Amazon.
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How Amazon Vine works, when it’s worth it for an established brand, and how to build early reviews without breaking Amazon’s rules.
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Should Amazon buy your product wholesale or should you sell it yourself? How Vendor Central and Seller Central differ on price control, margin, cash flow and work.
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Moving from Amazon 1P to 3P gives you control of your price. How to plan the switch, protect your rankings and reviews, and avoid a gap in sales.
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Brand Registry gives you listing control, A+ Content and tools to report counterfeits. It won’t remove sellers of your genuine product. Here’s the difference.
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A counterfeit seller and an unauthorized seller need different fixes. How to tell which you’re dealing with, and how to report counterfeits without risking your account.
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A suppressed listing can’t be found in search, so sales stop. The most common reasons Amazon suppresses listings and how to get them back fast.
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There’s no magic ad budget. How to size Amazon ad spend from your margin, your goals and TACoS, and the signs you’re spending too much or too little.
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Rising ad spend, rotating account managers, reports you can’t verify. The warning signs your Amazon agency isn’t earning its keep, and how to fix it or move on.
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Selling a company with Amazon sales? The documents, data and questions a buyer’s diligence team will ask for, and how to have them ready before you go to market.
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EMS, lifeguard and safety brands sell to departments and individuals on Amazon. How to handle seasonality, compliance, Amazon Business buyers and price control.
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Specialty food brands face shelf-life rules, seasonal gifting peaks and resellers on Amazon. How to set up, plan inventory and protect your price.
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Amazon won’t remove resellers of your genuine product. Here’s what does work: seller tracing, a real pricing policy, and cutting off the supply.
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What an Amazon agency really costs: the common pricing models, typical market ranges, hidden costs, and the questions to ask before you sign.
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Amazon does not enforce minimum advertised price policies. Here’s why, what Amazon will act on, and how brands actually hold their price.
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Most MAP policies fail because nobody enforces them. The parts every Amazon MAP policy needs, the mistakes to avoid, and how to roll it out.
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How an Amazon agency gets paid shapes what it recommends. Flat-fee, ad-spend and revenue-share pricing compared, and why we chose zero fees plus a revenue share.
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Storefront names hide the real company. How to identify every seller on your Amazon listing and match them to the business behind it.
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Selling your company in a few years? What a buyer’s diligence team looks for in your Amazon channel, and what gets discounted or held back in an earnout.
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If Amazon ad spend keeps climbing and revenue doesn’t, the ads are usually covering for something else. Five causes and how to fix them in order.
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Unauthorized Amazon sellers get product from someone you sold to. How to use test buys and lot codes to find the leak in your distribution.
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Minimum advertised price policies are common and generally lawful when done right. Where the legal lines are, and the mistakes that cross them.
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Ads on your own brand name look great in reports but often buy sales you’d have gotten anyway. How to separate branded and incremental ad sales.
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Leaving your Amazon agency? A step-by-step checklist to keep your account, listings, ad data and creative safe during the handoff.
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Your dealer agreements decide whether you can control Amazon. The clauses that matter for online selling, resale, and enforcement.
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ACoS tells you about ads. TACoS tells you about the business. How to calculate both, what a good number looks like, and what owners should watch.
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Where the team sits matters less than who owns your account, how long they stay, and whether you can reach the people in charge. An honest comparison.
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It’s your brand, so why is a stranger winning the sale? What decides the Amazon Buy Box and how brand owners win it back without racing to the bottom.
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Your packaging is beautiful and your Amazon page isn’t. How established brands rebuild titles, images, A+ Content and storefronts that convert.
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Choosing an Amazon agency? The questions that separate good partners from expensive mistakes, and the answers you should expect to hear.
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A retail buyer finds your product below shelf price on Amazon. Why it happens, what it costs you, and how to protect retail and Amazon at once.
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Wrong title, swapped images, bad specs. Why Amazon listings change without your approval and how brand owners lock them down and fix them.
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Should you hire an Amazon manager or an agency? What each really costs, what one person can and can’t cover, and when a hybrid makes sense.
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If most of your year happens in a few weeks, running out or overbuying on Amazon costs more than anything else. How to plan FBA inventory for your season.
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You already have a real business, just not an Amazon channel. The launch order that compounds, from a brand that went from zero to $1.67M a year.
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Amazon is working. What’s next? How Walmart Marketplace, TikTok Shop and your own Shopify store compare for established brands, and when to open each.
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Shoppers now ask Amazon’s AI assistant what to buy. How Rufus decides what to recommend, and what brands can do so their products show up in the answer.
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Every seller on your products, your lowest live price against your policy, and the likely leak sources.